Monthly Archives: July 2009

When is it appropriate to give a reporter a “gift”?

I know you’re excited about your business, your product and your services. You want publicity. But is it appropriate to give a reporter a sample, a gift or even a straight up bribe to get them to feature you in a news story? Yes and no. There’s actually a fine line to walk there. [...]

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Never give a reporter an ultimatum

I got a call from someone who had suggested a story to me a little over a week ago. It was a profile on someone.  Honestly it wasn’t an exciting story or person, however, the person suggesting it said the subject of the proposed profile needed to drum up business. I felt generous and agreed [...]

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Twitter Success

It’s here! Looking for a step by step guide to starting a business account on Twitter, Facebook and YouTube? I’ve compiled a guide for small businesses wanted to get their accounts going on their own. It’s called Twitter Success and you can buy it here www.booklocker.com/books/4147.html
This guide will walk you through setting up your small [...]

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