I get asked this by nearly every client I work with. “So you are saying if I have a Twitter account it will mean more sales?” Then I have to see the confusion in their face and read what they are thinking, which is “Then what’s the point?” And my short answer is “Because you…
Monthly Archives: September 2009
Gorillas in Our Midst
On my Facebook profile I’ve got many friends I went to school with, some I’ve worked with, many I do business with and five hairy apes. No not ex-boyfriends, but Ugandan gorillas that I friended via an organization called Friend a Gorilla. The group is working to save gorillas by allowing people to “friend” a…
Why You Shouldn’t Count on Millennials
The above title is a little misleading, as you will find out. If you haven’t seen the Public Relations Society of America’s post Status Update: Millennial Staffers Can Update Your Social Media Plan you need to go there and read it. Like now. Because it’s ridiculous and you may need a good laugh tonight. What…
How Not to Piss Off a Reporter
I just got off the phone with a woman who represents a couple of local companies. She was not friendly. Yet she was trying to persuade me to write a story. A story that had no tie to our coverage area and wasn’t all that interesting or important as far as I was concerned. Even…
How to create a press kit webinar
I have two jobs. I work with companies wanting to grow their business through social media and cyber public relations. But I am also a writer and journalist, as I have been for about 19 years. It seems, and this is not something they told me in journalism school, that reporting never leaves you. Or…