I get asked this by nearly every client I work with. “So you are saying if I have a Twitter account it will mean more sales?”
Then I have to see the confusion in their face and read what they are thinking, which is “Then what’s the point?”
And my short answer is “Because you are expected [...]
Affordable public relations, marketing and social media for small businesses
Monthly Archives: September 2009
Will a Social Media Presence Mean More Sales?
Gorillas in Our Midst
On my Facebook profile I’ve got many friends I went to school with, some I’ve worked with, many I do business with and five hairy apes. No not ex-boyfriends, but Ugandan gorillas that I friended via an organization called Friend a Gorilla. The group is working to save gorillas by allowing people to “friend” a [...]
Why You Shouldn’t Count on Millennials
The above title is a little misleading, as you will find out. If you haven’t seen the Public Relations Society of America’s post Status Update: Millennial Staffers Can Update Your Social Media Plan you need to go there and read it. Like now. Because it’s ridiculous and you may need a good laugh tonight. What [...]
How Not to Piss Off a Reporter
I just got off the phone with a woman who represents a couple of local companies. She was not friendly. Yet she was trying to persuade me to write a story. A story that had no tie to our coverage area and wasn’t all that interesting or important as far as I was concerned. Even [...]
How to create a press kit webinar
I have two jobs. I work with companies wanting to grow their business through social media and cyber public relations. But I am also a writer and journalist, as I have been for about 19 years. It seems, and this is not something they told me in journalism school, that reporting never leaves you. Or [...]
Congrats to the winners
Congratulations to the recent winners of John Chow’s BlogWorld ticket giveaway. None of them were me. Boo hoo. But I’m sure they are some good bloggers. Check them out. Adria Richards of But You’re a Girl won the grand prize full-access pass by offering to hug 500 people while at Blog World. Other winners included [...]
I want tickets to Blog World Expo
OK John Chow is giving away six passes to Blog World Expo in Las Vegas. If you don’t know about it, it is the conference to attend to find out about trends in blogging and social media. If you have a blog or head up social media at your company it’s worth checking out. [...]
How to build a Twitter following
I’m still surprised at the number of tweets I get on Twitter about “How to get 19,000 followers in 30 days.” From a purely competitive, goal-oriented point of view it sounds tempting and I’ll be totally honest, part of me secretly thinks “How cool would it be to have 45,000 followers?” Then the logical side [...]
What do you read?
The following was supposed to be a very inspired post. Full of information that would turn your business around, give you new perspective on social media, add fire to your blah public relations campaign and generally make you a better person. But in the end it turned out not to be any of that. Probably [...]
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