It’s happened to everyone, right? You’re relaxing with a glass of wine, it’s late, you’re checking your Facebook and you post something funny, but slightly naughty or maybe you just embark on a tirade about your jerk of a boss. You log off and go to bed and then at 2 a.m. you spring up [...]
Affordable public relations, marketing and social media for small businesses
Monthly Archives: October 2009
Five essential steps to more site traffic
Probably the most common question of all questions on the Internet is “How do I get more traffic to my site?” Hands down. There is no higher question. And theories abound, some of them work and some, well frankly, are a waste of time. Some of them are free and some will cost you.
If you [...]
How to track your website visitors
Traffic is essential to any retail site. But do you know where your traffic is coming from? Do you know who is visiting your site? Knowing your website visitor is knowing your customer. So find out a little about your website visitors. The easiest way to go about this is Google Analytics. Visit Google Analytics [...]
Creating an affordable public relations campaign
I’ve expressed before, my thoughts on how not everyone is qualified to manage their own public relations. I still stand by that when it comes to just putting your best “writer” in charge and letting them go. Successfully managing your public relations campaign takes more than just someone who can string words together and make [...]
Make Sidewiki part of your social media plan
A few years ago I had a business with an office located on a prime location at the corner of one of the major cross streets in town. Just outside was our sign and below that was a large white space, which someone took upon themselves to graffiti one day. Obviously the graffiti wasn’t affiliated [...]
The Dos and Don’ts of Creating a Press kit
As I’m gearing up for the Ask a Reporter series on How to Create a Press Kit I thought I’d give a few examples of the dos and don’ts of press kits. The video is just over four minutes but hopefully you get an idea of what works, what you can get away with and [...]
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