Today was one of those days when the planets align, the stars are just right and you think, “Wow, somebody really gets it. Somebody knows what they are doing.” Today I got the perfect story pitch. Unfortunately I couldn’t write the story, but that part I’ll explain in a minute. The awesome thing is that [...]
Affordable public relations, marketing and social media for small businesses
Monthly Archives: February 2010
What is public relations?
Whether you know it or not, if you have a business you participate in public relations in some way. So What is public relations? It’s a formal name for the marketing activities you do on a regualr basis. That’s it. There is nothing secret to it.
Public relations can be considered anything that gains attention [...]
Things reporters hate
In this installment of Things Reporters Hate … it sounds awful of me I know, but dear readers I only share the mistakes of others who pitch their stories to me to help you. So I get this call from a woman and she says the following: “We have this event on Friday and we [...]
How to find time to write
When do you find time to write? You want your blog or, in essence, you business, to be successful and writing is time intensive no doubt. I hear ya, I have my public relations business to run, I have four kids, I still write newspaper articles and I have a household to run, so time [...]
The science of choosing a domain name
Now that you’ve decided on a blog or a website, you need to choose a domain. Instantly you might think the name of your business would be the logical domain. That isn’t always the case, however.
Ask yourself, “When people search for what I am selling will they be searching for my business name or for [...]
How to take your blog from zero to money
Are you trying to grow your blog? How would you like to take that blog from zero to full-time income in just one year? Well Mike over at Mike’s Life.org did just that. He and his wife built up the blog Lanzaroinformation.com and created a full-time income in one year. Mike decided to do a [...]
What social media can do for you
You probably know how to measure ROI for your business. That’s pretty easy it’s black and white, numbers and dollars. But what about social media? The problem with such a new marketing concept like social media is that it’s difficult to measure. Excuse me, it’s difficult to get the industry to agree on a method [...]
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