Today was one of those days when the planets align, the stars are just right and you think, “Wow, somebody really gets it. Somebody knows what they are doing.” Today I got the perfect story pitch. Unfortunately I couldn’t write the story, but that part I’ll explain in a minute. The awesome thing is that…
Monthly Archives: February 2010
What is public relations?
Whether you know it or not, if you have a business you participate in public relations in some way. So What is public relations? It’s a formal name for the marketing activities you do on a regualr basis. That’s it. There is nothing secret to it. Public relations can be considered anything that gains attention…
Things reporters hate
In this installment of Things Reporters Hate … it sounds awful of me I know, but dear readers I only share the mistakes of others who pitch their stories to me to help you. So I get this call from a woman and she says the following: “We have this event on Friday and we…
How to find time to write
When do you find time to write? You want your blog or, in essence, you business, to be successful and writing is time intensive no doubt. I hear ya, I have my public relations business to run, I have four kids, I still write newspaper articles and I have a household to run, so time…
The science of choosing a domain name
Now that you’ve decided on a blog or a website, you need to choose a domain. Instantly you might think the name of your business would be the logical domain. That isn’t always the case, however. Ask yourself, “When people search for what I am selling will they be searching for my business name or…