The short answer: You betcha. The long answer: It depends on who you are. If you are Tiger Woods or Jesse James and you’ve just had an affair, that bad publicity will probably only mildly tarnish your image but on the flip side it highlights that badboy image. If you are a former Disney starlet [...]
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Monthly Archives: March 2010
Your Press Release Sucks!
Do you want to know what reporters really think about your press release? Why that press release never made it to print? Or maybe after several attempts one press release did make it and you are wondering why. Well I asked a few news media colleagues to give me their opinions on what they like [...]
What reporters really think of your press release
Do you know what reporters really think of that press release you are sending out? Maybe you’ve slaved over it for days, editing, proofreading, and getting feedback from others. Or maybe you are a naturally gifted writer and simply assume you will have no problems with your press release. On the other side of the [...]
Blogging can be the loneliest job in cyberspace
Image: dan / FreeDigitalPhotos.net I was recently working on a blog I started for a client of mine. Since it’s new it has a small readership as of yet. And so logging in to the admin area and creating posts is kind of a lonely feeling. There is something cold and strange about it, and [...]
How to build an email list
What do you do when you have a terrific site and no traffic? How do you build up a following? Well you can blog all day, spilling valuable secrets but if you don’t have traffic then obviously no one is reading. And you are definitely not making money. To do that you need an email [...]
14 free press release submission sites I like
Usually when I write a press release for someone, I hear “Can you also submit it? I wouldn’t know the first place to start.” This always surprises me because there are so many online press release submission sites. Typically, I suggest for most press releases that you submit to the free sites. Pay submissions can [...]
How to make money in blogging
So you’ve got your blog set up. You’re having fun blogging, it’s a topic you love. But now what? You want what everybody wants. You want to make money from you blog. Go ahead, you can admit it. You would love for that blog to pull in money for you. So how do you do [...]
Are you newsworthy?
I’ve had a flurry of press release projects lately. Mostly for online submission. The last release I submitted, the last time I checked, had received 267 hits from one site alone! However, many businesses think they don’t have any news to submit. That is not always true. So how do you know if you are [...]
Don’t forget to live the moment
This past weekend I spent the day at the snow with my kids. It was snowing heavily and we were wading through mounds of it. I was following our toddler around, picking him up every time he fell onto his back and couldn’t dig himself out of the snow, picking up his mittens, putting them [...]
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