By Shelly Cone Do you remember those days when you were just a kid coming home from school full of stories to tell and your mom would offer you a freshly-made cookie, sit down and ask about your day? Yeah, I don’t know what I’m talking about, I didn’t have that mom either. But I…
Tag Archive: press release services
Press release services don’t guarantee press
In these days of online press release services, free press release submission services and online news aggregate sites the power of the press release is losing a bit of its oomph in the eyes of business owners. So increasingly I’m getting asked to supply press release services but these potential clients want me to guarantee…
How to use press release services to your advantage
There are so many ways to promote yourself on the web through ads or link exchanges or commenting on other people’s blogs and hoping to catch their attention. However, often businesses forget about the little one-page tool called a press release. Combined with other services your press release can accomplish so much beyond simply contacting…
How to recover when you announce something prematurely
You are just itching to release the news of your company’s merger with that other big name company. So when the time comes you enlist the press release services of your assistant, draft up a press release and send it out in an email blast to every reporter you can think of. Then you get…
What if you have nothing to announce?
I get contacted a lot by people who tell me “I’d like a press release, but I’m not sure I have anything to announce.” And I say, “That’s never stopped the people who submit press releases to me at the paper where I work.” It’s true. Through the years I’ve received countless press releases that…