By Shelly Cone I get lots of inquiries on a daily basis from potential clients looking for press release services. Of those I close a few deals but some decide to go elsewhere for various reasons. Sometimes it’s because of price, other times it’s because they aren’t sure what they want. But the reason that…
Tag Archive: press release writing
5 ways to get your press release trashed
In all of those years that I sat at a news desk and read through thousands of press releases there were always those that made me wonder: Was the goal of this press release to make it into the trash as quickly as possible? There are several things that are common in press releases that…
Is your press release really an advertisement?
Have you ever tried submitting your press release to an online press release submission site only to have it rejected for some unknown reason? Or maybe you’ve sent out press releases to the media only to hear nothing back. It could be that your press release was actually an advertisement. There are a variety of…
The press release is not dead
Is the press release dead? You know what I’m going to say. However, there was actually a declaration made by Simon Dumenco at AdvertisingAge yesterday that the press release is officially dead. And why? Because celebrity reporters have turned to Twitter to get real time news. Also JetBlue skipped an official press release about its…
How to use press release services to your advantage
There are so many ways to promote yourself on the web through ads or link exchanges or commenting on other people’s blogs and hoping to catch their attention. However, often businesses forget about the little one-page tool called a press release. Combined with other services your press release can accomplish so much beyond simply contacting…