We are a different kind of public relations company

Mostly because we exist in the cyber world. Yeah, we’re futuristic like that.

I’m Shelly Cone, the brains behind Beach Betty Public Relations. After serving behind a desk for years as a slave to the news I’ve decided to share what it’s like to be on my side of the desk. I have spent many, many—too many—years with ink on my clothes and paper cuts on my fingers from reading press release after pleading press release asking for coverage. Sometimes there were bribes involved. Like chocolate. And sometimes I ate the chocolate and still didn’t provide coverage. Okay that only happened once, and I felt really, really bad about it.

The point is, I have an advantage over public relations professionals who have never been in the ranks. I know why things get in the paper and why they don’t. I know what pet peeves set a reporter off and what will make them lean on you as the expert in your field. I know what will send your press release diving to the waste bin in the shape of an origami swan, and what will make a reporter put down his coffee mug and pick up the phone.

Beach Betty Public Relations operates on the foundation of three core principles:

Storytelling
Business growth
Lifestyle design

Storytelling and press release services

Storytelling and press release services encompass the services offer and our directly related to your successful business growth and lifestyle design. Without a good story you can’t sell anything. People buy the story as much as the product. Everything you do in your marketing efforts should be related to your “story.” To that end the services we offer include:

Press release services and promotion
Copywriting services
Web content
Collaborative marketing events
Online outreach setup
Storytelling consulting for individuals, businesses and corporations

Business growth

On our blog you’ll find advice and information on business growth and lifestyle design. These two principles go hand in hand creating a beautiful work/life balance. Are you just starting a business? Maybe you’ve just come to recognize you’re “stuck” in your business. Sign up for our newsletter or check in with our blog for information on how to build your dream job. Need more persuading? Check out our link on business growth and what we plan to do about helping your grow your business.

Lifestyle design

You’ll also see articles, posts and advice on how to design a lifestyle that others only dream about. There really isn’t a reason for you to work 12-hour days to live your dream. You only need to shift your perspective and then take action. Don’t believe it? Check out our lifestyle design tab for more information about how to design a life you love.

Here’s why you should work with me and my team at Beach Betty Public Relations:

If you have realized you need a social media presence, we can help you with that.
If you need press releases, blog, newsletter or other content, we can help.
But we won’t walk your dog. Even though he might be super cute and we really, really like dogs.
Because our main gal spent 19 years as a reporter with ink-stained hands, she knows how to get publicity and how to get your story to the right ears.
Jedi Mind Trick — You want to work with us. You want to use our press release services. You are excited that we are taking your company’s brand to a whole new audience. You are emailing us right now.
Not only are we cool, awesome, talented writers, totally sexy, socially conscious, eco-minded, publicity seeking hot shots, we’re also a lot of fun to work with!

Like I said, we are a different kind of PR company. If you are looking for full-service, keep driving. We don’t look under the hood and we definitely don’t do windows. But what we do we do well, like press release services, and so we concentrate on that.