“You need to change your website so that it appeals to everyone.” That’s what a friend once told me when I was asking for suggestions about what was good and bad about my business. My retort was “Why?” She just shook her head like I was some clueless child. The thing she didn’t understand is…
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Are you generic or name brand?
In this economy, no matter how well I am doing financially when I shop I shop for bargains. On everything. The exceptions being, cheese and chocolate–sometimes you just get what you pay for and cheese and chocolate are worth paying for. My kids on the other hand are seriously brand conscious. Although I never realized…
True confessions of success
I just finished reading a terrific post by a guy I totally love, Mars Dorian. I am so totally glad you are back Mars! Anyway, he wrote a post on showing your vulnerable side and how this can totally benefit your business. I’ve never been one to show fake successful stats or to show only…
Are you sharing your news?
By Shelly Cone Do you remember those days when you were just a kid coming home from school full of stories to tell and your mom would offer you a freshly-made cookie, sit down and ask about your day? Yeah, I don’t know what I’m talking about, I didn’t have that mom either. But I…
Your press release is too spammy and other submission pitfalls
By Shelly Cone I get lots of inquiries on a daily basis from potential clients looking for press release services. Of those I close a few deals but some decide to go elsewhere for various reasons. Sometimes it’s because of price, other times it’s because they aren’t sure what they want. But the reason that…