By Shelly Cone I get lots of inquiries on a daily basis from potential clients looking for press release services. Of those I close a few deals but some decide to go elsewhere for various reasons. Sometimes it’s because of price, other times it’s because they aren’t sure what they want. But the reason that…
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It happens to even the most prolific wordsmith, the most tenacious talkers; sometimes the words just don’t come. That feeling of being speechless, of having writer’s block is incredibly frustrating. On my desk I have a series of little toys. I have a bright red and white mushroom, a little Japanese plant pet thing, Play-doh,…
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When most people start blogging, whether it’s business or personal, there usually isn’t a definite strategy. Most people just write and see what sticks. Of course, you may have some inkling of what you need to write but no real clue if it’s the right content. I write for my own blogs, as well as…
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By now, it’s pretty common knowledge that having a blog is good for business. It is. But why stop there? A blog can be used as a very straightforward tool or it can be used to annihilate the competition. Or, depending on your aggression level, leave them in the dust. When you plan is internet…
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Whether you are updating a business blog or sending out a press release, you probably have a sentence at the top of the page called a headline. You thought only newspapers had those I bet. Nah, just about any piece of writing that contains information has a headline. It’s the thing that calls out to potential readers…
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