There is one space on the Internet that every business owner covets–The top section of the first search engine results page. There is one easy way to get there and it doesn’t even require a website. Claim your Google Places Page. You want to claim your Google Places Page to get killer results in local…
Category Archives: cyber public relations
What’s in a headline?
Whether you are updating a business blog or sending out a press release, you probably have a sentence at the top of the page called a headline. You thought only newspapers had those I bet. Nah, just about any piece of writing that contains information has a headline. It’s the thing that calls out to potential readers…
Why you need a business blog
Your website provides the world with all the necessary information about your business and your products. Yet everyone is telling you you need a business blog. You ask ‘Why?’ I say, because you need a ‘voice.’ Not necessarily you but your business and no one can get a sense of that voice by just…
The press release is not dead
Is the press release dead? You know what I’m going to say. However, there was actually a declaration made by Simon Dumenco at AdvertisingAge yesterday that the press release is officially dead. And why? Because celebrity reporters have turned to Twitter to get real time news. Also JetBlue skipped an official press release about its…
How to use press release services to your advantage
There are so many ways to promote yourself on the web through ads or link exchanges or commenting on other people’s blogs and hoping to catch their attention. However, often businesses forget about the little one-page tool called a press release. Combined with other services your press release can accomplish so much beyond simply contacting…