Public relations is changing. This is a fact that is not lost on PR companies, bloggers or the press. It’s often lost on companies with news to release however. I get queries from a lot of clients still looking for a more traditional approach and who try to rebuff efforts to take a more contemporary…
Category Archives: Growing your business
How to use the Hunger Games craze to market your business
Have you seen Hunger Games? I have not but I know scores of people who are waiting in line to see the movie. Amazing the effect this story has on people. I’m not going to talk to you about Hunger Games though. Well I am a little bit. But only in how it affects your…
Burn that bridge baby: Why holding onto your job is the wrong move
Depending what generation you were brought up in, you may have been taught that the best path in life is to secure a great job, keep your nose to the grindstone and stay there until you retire. If you were brought up in a middle class household maybe you were told to get into a…
Why you should resolve to never make another resolution
Do you ever get sick of the question, “What’s your New Year’s resolution?” Or how about the alternate “What are your business goals for the new year?” Honestly I think that this topic should be on your mind throughout the year. I mean really, do you just revisit your business goals once a year? Actually,…
How to attract clients you want to work with
“You need to change your website so that it appeals to everyone.” That’s what a friend once told me when I was asking for suggestions about what was good and bad about my business. My retort was “Why?” She just shook her head like I was some clueless child. The thing she didn’t understand is…