By Shelly Cone I get lots of inquiries on a daily basis from potential clients looking for press release services. Of those I close a few deals but some decide to go elsewhere for various reasons. Sometimes it’s because of price, other times it’s because they aren’t sure what they want. But the reason that…
Category Archives: Public Relations
Got the scoop on your clients? Use that information to build relationships
Once upon a time, I took a break from my journalism career. I was burned out. My husband had a great job he was excited about and we had started a family so we wouldn’t be moving to another community any time soon. So that ruled out a change of scenery and new issues to…
Get traffic by guest posting
Where do you blog? The obvious answer is “on my blog,” right? That should only be one answer. The real answer should be, “wherever anyone will let me.” You should be posting your message everywhere like blog grafitti.You do this with a method called guest blogging. When I suggest this I get one of two…
How to make reporters call you
How great would it be, if instead of you having to hound reporters to get your name in the paper, they were calling you? This is not an impossible feat my friend. Although, like every other great thing, it takes work and dedication. The secret is to become a super reliable repository of information. Say…
How to find the right angle to pitch
No matter where you submit your press release, no one is going to publish what you say unless it is newsworthy. Before I explain what it means to be newsworthy or how you can become newsworthy, let me explain what is not newsworthy. If your press release talks about a sale, that is not newsworthy….