The way people use the term public relations often varies significantly, I’ve found. Some businesses will talk about their public relations plan and will instruct their employee to do ad buys, others will be referring to press releases, others will talk about putting flyers on cars. Public relations is just that, getting word out to the [...]
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Category Archives: Social Media
Is there such a thing as bad publicity?
The short answer: You betcha. The long answer: It depends on who you are. If you are Tiger Woods or Jesse James and you’ve just had an affair, that bad publicity will probably only mildly tarnish your image but on the flip side it highlights that badboy image. If you are a former Disney starlet [...]
Blogging can be the loneliest job in cyberspace
Image: dan / FreeDigitalPhotos.net I was recently working on a blog I started for a client of mine. Since it’s new it has a small readership as of yet. And so logging in to the admin area and creating posts is kind of a lonely feeling. There is something cold and strange about it, and [...]
What social media can do for you
You probably know how to measure ROI for your business. That’s pretty easy it’s black and white, numbers and dollars. But what about social media? The problem with such a new marketing concept like social media is that it’s difficult to measure. Excuse me, it’s difficult to get the industry to agree on a method [...]
Is your online marketing square?
Image: luigi diamanti / FreeDigitalPhotos.net It’s great to want to keep up your professional image. In offline marketing that’s the norm. But this is PR 2.0, it’s the next evolution in marketing your business and trying to use the same techniques you use offline in your online marketing efforts comes across as dated. The internet [...]
How to build links to your website
It’s tempting to think that simply submitting your link to every directory you can find and exchanging links with anyone willing will help your site ranking. In truth, it does take some finesse and a little work. Some sites can even hurt your ranking. Of course because Google’s algorithm is kept more secure than Fort [...]
Let me write your articles for you
Chances are you are good at something that is not writing. You are a marketer, a sales person, a business owner, a corporate something or other. Writing is a necessary element to what you ultimately want to accomplish, but it zaps your time and pulls you away from your other money making activities. Or maybe [...]
Five essential steps to more site traffic
Probably the most common question of all questions on the Internet is “How do I get more traffic to my site?” Hands down. There is no higher question. And theories abound, some of them work and some, well frankly, are a waste of time. Some of them are free and some will cost you. If [...]
Will a Social Media Presence Mean More Sales?
I get asked this by nearly every client I work with. “So you are saying if I have a Twitter account it will mean more sales?” Then I have to see the confusion in their face and read what they are thinking, which is “Then what’s the point?” And my short answer is “Because you [...]
Gorillas in Our Midst
On my Facebook profile I’ve got many friends I went to school with, some I’ve worked with, many I do business with and five hairy apes. No not ex-boyfriends, but Ugandan gorillas that I friended via an organization called Friend a Gorilla. The group is working to save gorillas by allowing people to “friend” a [...]
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