For Immediate Release
Contact: Elisa Op’t Hof at Elisa@UndercoverMama.com
Feb. 24, 2010
Undercover Mama turns ordinary tops into nursing wear for moms
Offering a solution to limited nursing wear options Undercover Mama keeps skin covered while moms nurse their babies–even while wearing the latest fashions
As a nursing mom, Elisa Op’t Hof, faced the same dilemma as many other moms; how to nurse discretely yet fashionably. But while many moms believe they simply have to make due, Op’t Hof found a solution and started Undercover Mama, which turns any top into a nursing top.
Undercover Mama is an undershirt that attaches directly to any standard nursing bra. Simply unhook the nursing bra when it’s time to nurse and the Undercover Mama unhooks with it. There is no need to fuss with extra clasps or hooks and skin stays covered.
“After my baby, I wanted so badly to wear my regular clothes again. But the problem I faced was when I pulled my shirt up to nurse in public I was left with my back, side and belly partially exposed,” Op’t Hof said. “I wanted something to keep my skin “undercover” but I didn’t want to deal with more clasps, flaps and the like. I thought maybe other mamas out there were looking for a solution to the same issues I had faced.”
Op’t Hof had just under $1,000, to bring her idea to fruition. With little resources to start with she had to get creative and do much of the research and development herself. After months of testing and modification, Undercover Mama was born.
Though the business was getting off the ground, it was a chance meeting with an old friend that took Undercover Mama from a struggling business to a successful enterprise. Op’t Hof and Elena Leppard were friends in junior high school and reconnected when Leppard purchased a couple of shirts from Undercover Mama.
“When I discovered Undercover Mama, it changed my life. I knew there were moms out there in need of this revolutionary garment and we had to get Undercover Mama to them,” Leppard said.
Leppard joined Op’t Hof as a partner and the business has seen growth this quarter that surpasses the total profit from last year. The company has gone international and is already wholesaling in several European countries.
Undercover Mama’s success has encouraged Op’t Hof and Leppard to help other women start their own businesses. A portion of Undercover Mama proceeds go to WorldVision’s microenterprise fund, which provides small loans to impoverished women to start or expand a business.
To find out more about Undercover Mama visit www.UndercoverMama.com
About Undercover Mama
Undercover Mama turns any top into a nursing top. Born out of frustration with limited nursing wear options, Undercover Mama allows mothers to wear their regular clothes while keeping their skin undercover when they nurse.
